Designing Products to Launch on Kickstarter
Designing Products to Launch on Kickstarter
5 key tips from Carson Brown from Taur.
Meet Carson Brown, Founder of Taur
We worked with Carson on Taur, the electric scooter built for life in the city.
In today’s article we will be sharing Carson’s 5 key tips for designing and selling products to launch on Kickstarter; perfect for anybody who is thinking of crowdfunding on the platform.
What is your biggest achievement on Kickstarter to date?
Our backers are a really special group of people who have put a lot of faith in us, but a standout is many of their comments and interactions have been thought out in a way that is reflective of the design efforts that went into our scooter.
Secondary to that, we blew past our 100k funding goal on Kickstarter in less than 3 days.
What 5 tips would you give to anyone that wants to create a new product to launch on Kickstarter?
It takes a village to make a product. Choose people who really care about what you're trying to create.
Preparing for a Kickstarter is a big endeavor that goes beyond making a product. Get great imagery of your product to make sure you do it justice.
Make sure you explain your product in an easily understandable way.
Dedicate a lot of time to speak to potential backers, they deserve your attention and will teach you a lot about how they perceive what you're bringing into the world.
Ensure you've got rewards/pricing available for all levels of interest to help build momentum.
Describe your experience of working with Makers Department.
“An absolute pleasure! The closest thing to an in-house team!”
What did Makers Department enable you to achieve?
“Makers Department helped us to make sure that form and function went hand-in-hand. Everyone we speak to has an appreciation for what we're doing because they are able to enjoy the form just as much as the functionality baked into the product.”
Find out more
To contact Carson or find out more about Taur, please visit www.taur.com or email hello@taur.com.
To read more about Taur and the involvement Makers Department had, visit www.makersdepartment.com/taur.