Designing Products to Launch on Indiegogo
What is your biggest achievement on Indiegogo to date?
$1m in IGG sales.
10,000 Sensate units sold.
300,000 sessions played by users.
98.2% user device approval.
More information from the interview about Stefan’s success on Indiegogo and any info he provides.
Prototype before launch. You need to know if your product works and have something to show potential customers and/or investors.
Don't use the Indiegogo money to design. Have the design done before and use it on your IndieGoGo and marketing campaign.
Use customer money to build and service their orders.
Budget much more than you think for marketing your campaign or it will fail.
Look into shipping and customs very carefully so that you don’t undercharge and lose money.
Describe your experience of working with Makers Department in 3 words.
Outside the box
What did Makers Department enable you to achieve?
A commercial yet subtle essential form factor with ergonomic sensibilities